Are there any barriers to understanding the message?
peer pressure
conformity
unfamiliarity with products (never tried them)
sense of invincibility
Message:
What is the proposed message?
energy drinks have health risks and should not be part of your diet
What do I want the person who is watching this to understand?
energy drinks have health risks (short-term and long-term)
Action Step:
What is the call to action?
What do I want the person to do?
not try energy drinks
not give in to peer pressure
What can an individual do in the home or community?
not try them
tell their friends
How will the action solve the problem?
educate kids on the dangers of energy drinks
Significance of Issue to the Public:
What is the proposed issue?
Too many teenagers are drinking energy drinks
Describe the problem and why it is important to the public?
Many teenagers are relying on energy drinks for energy without realizing the numerous health risks involved.
Are there any statistics involved which might be useful?
30-50% of teenagers use energy drinks regularly
Survey: Do you or any of your friends drink energy drinks?
How often?
Why do you think kids drink them?
Are you aware of any risks involved?
Has that changed your opinion of energy drinks?
Do you see yourself continuing drinking them after graduation?
Storyboard Share:
write a script because we wanted a certain thing
kids as actors
use redbull? there a copyright issue?
use energy drinks in general instead of a certain brand
What did we learn?
we reached a stumbling point where we wanted to abandon ship?
Red Bullsh--
Target Audience:
Whom do I want to speak to?
Are there any minorities addressed?
Are there any barriers to understanding the message?
Message:
What is the proposed message?
What do I want the person who is watching this to understand?
Action Step:
What is the call to action?
What do I want the person to do?
What can an individual do in the home or community?
How will the action solve the problem?
Significance of Issue to the Public:
Survey:
Do you or any of your friends drink energy drinks?
How often?
Why do you think kids drink them?
Are you aware of any risks involved?
Has that changed your opinion of energy drinks?
Do you see yourself continuing drinking them after graduation?
Storyboard Share:
write a script because we wanted a certain thing
kids as actors
use redbull? there a copyright issue?
use energy drinks in general instead of a certain brand
What did we learn?
we reached a stumbling point where we wanted to abandon ship?